![]() ![]() Now that cream blushes are popular, it seems that there are endless options to choose from. Then, to really lock it in, they recommend using a finishing spray to give the powder a skin-like finish. To make it last longer, Rodriguez recommends setting the blush with a matching powder blush or translucent setting powder. That means it’s subject to sliding and fading over time, especially if your skin is oily. The one downside to cream blush is that it’s, well, cream. All you need are your fingers and a sense of where to place the product. In addition to giving skin a naturally flushed glow, cream blushes are notoriously easy to apply and difficult to mess up. Because of the texture, cream blush sinks into the skin rather than sitting on top of it like a powder, meaning it won’t cling to dry patches or acne or emphasize skin texture. ![]() “Cream blush gives you a dewy finish and feels more modern than powder blush.” Makeup artist Karol Rodriguez describes them as a “highlighter and blush in one.” This is due to the emollient texture of the formulas, which Rodriguez likes because it “reflects light and gives the skin an unbelievable skin-like, lit-from-within glow that powders simply can’t achieve.” Cream blushes are also more forgiving. “Everyone wants that sun-kissed glow,” says Brooke Devard, a product marketing manager at Instagram and host of the Naked Beauty Podcast. In 2018, Rio reported that it was the most-asked question by her beauty-obsessed Instagram followers, and since then, the momentum has only continued to grow, as makeup trends tend toward skin-focused, glowy looks. The obsession with cream blush has been building for a while now. The resulting look is your-skin-but-better that may make passersby wonder: Did you just come back from vacation or is that Glossier Cloud Paint? But unlike blushes of yesteryear, which tended toward the ultrapigmented and powdery, the blush I’m seeing is punchy yet natural and moves with the skin. My feed is currently filled with cheekbones awash in berry and orangey hues, and I can’t walk more than a few feet in Bed-Stuy without seeing an arresting shade of red running from cheek to temple. To say that blush is making a comeback is to suggest that blush ever went anywhere in the first place - but it is having a moment.
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